Tote Bag vs Shoulder Bag: Key Differences and How Brands Choose
Tote Bag vs Shoulder Bag: Key Differences and How Brands Choose Choosing between a tote bag and a shoulder bag is not a debate about which silhouette is “better.” It is a brand decision. Each silhouette communicates a different message about lifestyle, product behavior, and merchandising role. When a brand commits to a tote, it usually commits to capacity, daily practicality, and repeat usage. When a brand commits to a shoulder bag, it usually commits to styling, polish, and a more intentional accessory identity. For […]
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