Every leading handbag supplier has started from scratch. There is a whole journey of efforts, mistakes, learnings, and goals that leads a small business to a leading brand in the industry. Whether you are a small business owner, Amazon seller, wholesaler, or distributor, if you want to boost your sales and become a top handbag-selling brand, this post is for you.
Let’s take a look at how Guangzhou Herder Leather Products Co., Ltd boosted their sales for wholesalers and distributors. And how you, as a handbag supplier, can boost your sales with some practical tips.
Case Study of Guangzhou Herder Leather Products Co., Ltd
Before moving forward to how you can increase your sales for wholesalers and distributors, let’s learn about some real-world examples. Guangzhou Herder Leather Products Co., Ltd is live proof of how innovative strategies significantly transform a brand’s success.
Market Challenges and Solutions
Challenge 1: Inventory Risk Management
The most common problem distributors frequently face is balancing their inventory investments against market demand, particularly when sourcing internationally.
Solution Implementation: Mherder Introduced its flexible trial order programs, which allowed wholesalers and distributors to order a sample of their products before ordering in bulk. It enables Mherder’s clients to adjust their seasonal stock without disrupting their budget.
Business Impact: The trial program reduced the inventory investment risk by up to 40% in most of Mherder’s clients, like wholesalers, distributors, and retailers. It Improved their cash flow management, increased inventory turnover rates, and reduced warehousing costs.
Challenge 2: Market Differentiation
The second challenge wholesalers face is intense competition and pressure to differentiate what their products are offering. Handbags serve the same purpose of carrying things; however, what your handbag gives extra from other wholesalers is a whole difference in boosting sales.
Solution Implementation: So, for this challenge, Mherder started offering custom design services to its clients. Along with its custom designing, it also presented private labeling services, product modification as per market trends, and exclusive product rights. All of these solutions significantly helped its clients to present themselves as challenging yet prominent wholesalers in the market.
Business Impact: Custom production solutions for each client enabled businesses to produce unique products by 35%. This helped them strengthen their position in the market positioning, increase brand visibility, and get high profits on custom products.
Challenge 3: Digital Transformation
The third biggest challenge most wholesalers have faced over the years is adapting to e-commerce demands while maintaining traditional distribution platforms.
Solution Implementation: Mherder provided its clients with comprehensive digital asset full E-commerce integration support. Apart from that, the firm also gave marketing materials to wholesalers and distributors, like professional photography of the products, marketing material, and promotional content to help them increase their marketing impact in the industry.
Business Impact: The solution was successful, and it improved the online presence of the distributors without much effort. This also speeds up the product listing process up to 50%, reduces marketing costs, and improves digital scale abilities, leading to more customers and sales.
Challenge 4: Sustainability Requirements
Everyone struggles to meet the growing demand for eco-friendly products and sustainable practices. Mherder understands this urgent need of its distributors and wholesalers.
Solution Implementation: Therefore, it started using sustainable means in the whole production process, from sourcing to shipping. The green initiatives of Mherder forced its clients to join its hands in the betterment of the earth and promote a sustainable society with its products and even marketing.
Business Impact: This initiative significantly impacts the business growth and its reputation in the industry. The clients of the Mherder experienced a 30% increase in eco-conscious market share, which allowed them to showcase a whole new line of recycled products to the market. It attracted a bunch of new customers and eventually boosted sales.
Implementation Framework
Mherder followed a clear framework to implement these solutions in their business strategies along with their partners.
Phase 1: Partnership Initiation (Months 1-2)
- Business needs assessment
- Trial order program implementation
- Marketing resource integration
- Initial product line customization
Phase 2: Growth Optimization (Months 3-4)
- Market expansion strategy development
- Custom product line launch
- Digital presence enhancement
- Performance monitoring implementation
Phase 3: Market Leadership (Months 5-6)
- Territory expansion
- Advanced customization programs
- Exclusive product development
- Market dominance strategy
Support Systems
Continuous Business Support
- Dedicated account management
- Regular market trend updates
- Technical integration assistance
- Marketing strategy consultation
Quality Assurance
- International certification compliance
- Regular quality audits
- Sample testing programs
- Quality control documentation
Measurable Results
Partners of Mherder, after implementing these solutions, reported a great result in their growth:
- They experienced a 40% average increase in sales within six months.
- Their profit margins improved by 25% in half a year.
- The marketing cost was reduced by up to 60% due to its market support.
- Additionally, the market response time increased up to 45%.
Tips For Suppliers to Increase Their Distributors and Wholesalers Sales
If you are a manufacturer and want to help your client reach the highest level of success, follow these tips. We have compiled the ten best tips just for you.
1. Launching Innovative Product Lines
The best way to increase the sales of your retailers, wholesalers, and distributors is to introduce innovative products in your business. The preferences and interests of customers keep changing with time. If you want your clients to stay ahead of the competition, understand the customer’s desires and preferences.
Learn about the latest trends in the handbag market. Do thorough research on the handbag industry and check which bags are in trend, which styles are most used, and what colors consumers prefer. This way, you can come up with better design ideas.
Once you know which handbag style is at its peak these days, try to follow the trend, but add your personal touch to handbags. Be the first to start the trend. Come up with innovative designs that align with consumers’ needs and preferences. When you produce customer-centric handbags and your clients sell them to their customers, it will automatically attract a large number of customers. This leads to increased sales and revenue of your distributors.
2. Offer Customization
In today’s world, when everyone has their own interests, preferences, and styles, one style and design doesn’t fit all. Whether your customers are wholesalers or distributors, they all have different requirements in terms of handbags.
Therefore, offering customization options with your selling services is one of the best ways to boost your sales and attract more customers. Allow your clients to make changes in design, color, and even style to produce a whole new handbag.
Suppose a small business owner wants to buy handbags in bulk from you, but now they can’t. Why? Because you do not provide customization service, they want to add their logo to the handbag.
Do not just sell products but offer an experience to your clients so that they will keep coming back to you. By providing customization, customers’ trust will increase, and you will also get a loyal fan base. Most importantly, it also allows you to charge extra for customization, which is a win-win situation for you and your client, boosting sales.
3. Prioritize Sustainability
Sustainability is another yet effective way to attract more customers and boost your and your distributor’s sales. As the consumer’s demand shifts to more sustainable means and products, you must start using eco-friendly practices in your manufacturing and delivery so that your distributors also use the same products and promote a green motto.
Use only sustainable materials to make your handbags. Make sure that your production process and manufacturing techniques revolve around only earth-friendly means. Introduce recycling programs within your company to attract more wholesalers and distributors. Apart from that, a whole new line will be launched, specially dedicated to bags solely made of recycled materials.
Adding sustainable means and practices to your business presents you as a firm that is contributing to the betterment of the earth. Urge your distributors and small business owners to join you in this healthy, earth-friendly program to keep the sustainable chain going.
The demand for sustainable products keeps rising in the near future, so these eco-friendly strategies will help your clients stay competitive in the long term and attract a bunch more customers to this recycling initiative.
4. Co-branding And Joint Promotional Campaigns
If you want to see your client brand successful in the market and attract more customers, try co-branding. Co-branding basically refers to a process that allows you to collaborate with other brands and manufacturers to grasp more audience attention. In your case, co-branding may be seen as when you collaborate with your distributors, retailers, and wholesalers to help them promote their products better in the market.
As for a handbag business owner, you can collaborate with a scarf maker to complete the look of your handbag. Apart from that, you can collaborate with local brands and artists and introduce a special limited edition design.
This collaboration will be a win-win situation for you. It allows both you and your collaborator to tap into each other’s customers’ network and increase sales. So, if you haven’t thought about it yet, start considering it now and boost your sales.
5. Dropshipping Programs
Most wholesalers, distributors, small business owners, and even Amazon sellers do not have an inventory to buy and store products in bulk. This often leads them to list only a few products in their shops, which means they will only have limited sales.
However, as a supplier, you can help your clients boost their sales without having any inventory through dropshipping. Dropshipping allows them to list products online and sell them without holding them in their personal stock. Here, when you come in. When a customer makes a purchase, they just send the order to you. Then, you can ship the order directly to their customer.
Dropshipping saves the hassle of shipping and delivery. This way, wholesalers and small business owners list and sell products rather than worry about stock and shipping. It also allows them to offer a vast range of products, which shows them as a leading brand in the market and increases their number of customers.
6. Offer Small Quantity Trial Orders
If you want to become a reliable supplier to earn your client’s trust, offer small quantity trial order services. Wholesalers and distributors were mostly hesitant before ordering a bulk order from a supplier they didn’t know, which is understandable.
In this digital world, where wholesalers prefer ordering their products from other countries and regions, it is hard for them to personally go there and check the quality and quantity of the products before buying. So this leaves them no option but to drop the idea of buying at all.
However, if you give them an option to order trial products, they can check the quality of the product themselves and can fully trust you. This way, their loyalty always urges them to come to you for bulk orders, leading to more sales of you and them.
7. Provide Free Marketing Materials
Well, understand that the success of your wholesalers and distributors is your success. When they get more orders, you ultimately get orders for more products. So, what should you do to help your partners succeed in the market? Provide them with free marketing materials. For instance, high-quality product photos, compelling descriptions, and even templates for social media.
This way, distributors don’t have to make a separate effort to take professional photos and write descriptions of each product. The material you provide makes it easier for them to market them effectively. It helps them attract more customers and boost their sales. As a leading handbag supplier, small investments from your side will help them become successful in the long run.
8. Rebate Discounts
In this world of inflation, who doesn’t love getting a little discount on their purchases? The same strategy helps you use it as an incentive for your loyal client base. Set a discount offer for large purchases and bulk orders specifically for the clients who have been purchasing for you for a specific period of time. This little discount urges wholesalers and distributors to come again and order more in the future.
If you want to make this discount beneficial for you, make sure to rebate in a way that benefits both you and the client. For instance, you can set a volume discount in which purchasers get a discount when they order a set number of products. This encourages a lasting relationship with your clients and drives more sales.
9. Give Free Samples For Annual Customers
A leading supplier always appreciates its customers to reach the heights of success. If you also have such long-lasting customers, give them free samples of your products. It will help you in multiple ways. First, it presents you as a supplier who values its customers and appreciates their regular purchases. It’s like saying a thank you to them for choosing you among so many suppliers in the market.
Second, you can give your clients free samples of your latest and innovative designs. This business move allows wholesalers and distributors to test your products for free without investing much. This way, you can showcase your new collection and urge them to join you in the new trends of handbags. Eventually, it leads to more orders and boosts their sales effectively.
10. Free Market Research Reports
As the leading supplier, you must have knowledge of current market trends and reports. What works and what’s not? If you share your market research reports with your partners, it will most likely help them to become successful. When you help your partner who is having trouble understanding the market trends, your market research reports guide them through these rough patches. This helps you build a loyal customer base, which ultimately increases their sales.
Shopping Guide
Mherder is one of the leading global leather manufacturing brands. At mherder, we specialize in manufacturing a wide range of leather products. These products include leather handbags, purses, duffle bags, crossbody, wallets, belts, phone cases, passport holders, MegSage, notebook covers, pencil holders, glasses protective covers, laptop sleeves, and much more.
Our skilled craftsmanship uses premium, sustainable Italian leather to craft each product manually. We also offer flexible customization services. So, if you are a small leather business brand and looking for a reliable handbag manufacturer who can help you boost your sales, you can count on us. We make personalized products to resonate with your brand image and theme. What are you waiting for? Visit our website and get your quote now.
Final Thoughts
If you are a handbag supplier and want to boost the sales of your clients, try implementing these tips in your current business strategies. Stay informed about the latest trends and market for handbags. Learn about your customer’s likeness and preferences. Introduce sustainability, innovative products, free trial orders, and discounts to your wholesalers and distributors. All of these tips help them stay ahead in the market competition, increase their visibility, and boost sales.
For wholesalers and distributors, if you are looking for a reliable handbag supplier, contact Mherder now. We offer a wide range of innovative leather handbags in various styles. If you are wondering how you can find the best handbag manufacturer on Alibaba, read our latest blog on it.
