Owning a leather bag store on Shopify to sell your bags is not enough to maximize sales. Like matching the perfect accessory to your outfit, finding the right audience for your bags can make all the difference.
Social media can help you connect with the right audience, maximizing your business’s sales. If you want to harness the power of social media for your genuine leather bags business, you are in the right place.
In this guide, we will explore why you should use social media, the strategies to promote your bag brand, and the social media platforms you can leverage to build your bag brand.
7 Key Reasons Why You Should Maximize Social Media For Your Bag Brand
Social media has become an essential part of our lives and lifestyles. It has changed how people connect with their family and friends and how businesses connect with their target audience.
As a bag brand, social media can be a game-changer for your business sales. Here are seven reasons to take your social media engagement and promotion seriously.
1) Increased Brand Visibility
Promoting on social media showcases your brand to billions of active users. Almost everyone is on social media today, and the majority of its active users are young people.
More than the people in your locale, you can also market your genuine leather bags to a global audience. Whether your viewers are in Africa or Asia, your brand can become a trusted name through the power of social media. Build a global reputation for your business with social media.
2) Reach a Larger Audience
With billions of social media users worldwide, you can reach a larger number of people for your leather bag business. Facebook is the largest social media platform, with over 2 billion monthly users, accounting for about 37.2% of the world’s population.
TikTok, a short video-sharing app, is one of the fastest-growing apps globally. It had over 672 million downloads in 2022. Imagine the number of people you can reach with these platforms.
3) Direct Customer Engagement
Social media marketing enables you to interact directly with your potential and existing customers. Today, many people reach out to their brands on social media platforms because it is usually faster than other means.
Engaging your customers on social media can build trust and loyalty. It also makes it easier for you to attend to the needs of multiple customers anytime, anywhere, on your phone.
4) Cost-Effective Marketing
Social media marketing is more cost-effective than other forms of marketing. You don’t have to pay a dime to post on most social media platforms.
With $0 today, you can start publicizing your bag brand to more people. As a small business, it is essential to save on your expenditures as much as possible, and marketing on social media helps you save costs.
5) Showcase Product Variety and Features
Social media marketing also allows your customers to browse through your collection of bags from the convenience of their rooms. You can take pictures of your bags from several angles, explain the features of a genuine leather bag, and showcase your bags to the fullest.
Your customers can easily find what they need and place an order.
6) Direct and Indirect Lead Generation
With social media, you can generate direct and indirect leads to follow up for your luxurious leather bags. You can collect contacts and emails on several social media platforms and send direct messages to leads who have shown some interest in your products.
You advertise directly to people who have viewed similar content to yours in the past. Real-time analytics also gives you insights into how your campaigns are doing on different social media platforms.
7) Networking and Partnership
Social media broadens your scope of influence, allowing you to connect with brands with similar values. You will meet people in your supply chain and industry who can benefit your bag brand in a mutual partnership.
You can network with other bag sellers and know what they are doing to make sales. You can also strike partnerships with influencers to promote your bags to a different audience.
How to Leverage Social Media for Promoting Your Bag Brand
Selling your bags online requires more than posting pictures and content. While you might get some results from this, they are not the best results you can get from using social media.
We have highlighted some strategies that you can employ to maximize the advantages of promoting your bag business on social media.
1) Know Your Target Audience
You cannot sell to everyone on social media. You need to understand the people that would be interested in getting your bags. Know their age, gender, location, interests, and how they shop. These details will help you position your brand to sell to these people.
Tools like Google Trends can help you understand your audience and areas your competition has not touched. You can also gather audience data from built-in analytics on your social media platforms. This information will help you tailor your content and ads to your target audience.
2) Craft an Appealing Brand Persona with Storytelling
You don’t want to be like everyone else on social media. Your followers will get tired of that quickly. With storytelling and graphics, you can tell your unique story and values and leave a lasting impression on your audience.
Ensure that your brand persona is consistent across all your social media platforms, and always use quality pictures and videos. You can craft a unique name for your business with a well-crafted brand persona.
3) Be Creative in Displaying Your Product Collection
Show, don’t tell! This saying is timeless advice for maximizing your social media. You don’t want to spend a lot of time telling people how great the bags you sell are when you can just show them.
Employ creative, visual storyboards to showcase your bags. Always use high-quality videos and images to showcase the beauty and functionality of the bags in your product collection.
4) Develop an Effective Content Strategy
Engaging, entertaining, and relevant content is an essential part of social media marketing success. Your followers want to see that you know your bags and join in the conversation. However, effective content marketing requires a plan.
Put all your content ideas together in a content calendar. Know the number of times you will post and the tone and message you want your brand to convey. Some content ideas that you can include are product pictures, videos of featured bags, lifestyle images, maintenance advice, and outfit looks.
Pay attention to your copies too. Ensure it is persuasive and resonates with your target audience.
5) Engage with Your Followers
Social media is for more than just posting and telling your story. Your followers want to build a relationship with you, and the relationship you have with them online can indirectly affect your brand image.
Many consumers rank social media interactions as a customer experience. If you want to retain their loyalty, you have to ensure your customers feel heard, seen, and understood on social media.
Answer their questions, reply to comments, and offer guidance in a timely and authentic way that shows you care. You can dedicate one hour every day to it. You can also encourage user-generated content by posting customer photos with your bags.
6) Leverage Paid Advertising
Paid advertising is another avenue you can leverage to reach your target audience and increase your brand visibility on social media. With paid ads, you can attract more visitors to your social media pages and website and make more money.
As you create paid ads, ensure you keep track of your metrics. This will help you know what is working, what needs improvement, and what isn’t working. Some metrics to track are click-through rates, return on ad spend, and conversion rates. If an ad is underperforming, you can tweak it for better results.
7) Collaborate With Influencers
Collaborations with influencers can help you elevate your social media reach. People already trust these influencers, so seeing them with your bags rubs off some of that trust in your brand.
Partnering with the right influencers in the fashion or bag industry can raise your brand image and boost your bag sales. There are plenty of influencers. You just need to find the right fit for your brand values and bags.
Marketing on social media is easy. You just need to have the right mix of strategies. If you apply the strategies above, you will soon start to see an improvement in the sales of your leather bags.
Social Media Platforms You Can Use in Promoting Your Bag Brand
Not all social media platforms will help you promote your bag brand effectively. If you have taken the time to identify your target audience, you should have an idea of which social media platform has a good number of your target audience.
Most big brands target the young female demographic. If that is your target, these are some of the social media platforms you should explore.
1) Facebook
Are you even on social media if you are not on Facebook? It is the largest social media platform in the world, with over 2.9 billion active users monthly. Many online shoppers make purchases based on the personalized content shown on Facebook and Instagram.
You can post a variety of content, from pictures to video content, on Facebook. There are also relevant groups and communities that you can join to network, exchange ideas, share experiences, and find partnerships.
2) TikTok
TikTok is a rising star that has come to stay. It is the international version of China’s Douyin and allows users to share short videos.
Since its launch in 2017, it has continued to increase in popularity among young people. It had 672 million mobile app downloads in 2022, ranking first in the world, followed by Instagram.
Many young people people spend a lot of time posting and engaging on the platform. Studies show that many spend an average of 95 minutes browsing on the platform every day. You can get some of this number to engage your content and buy your bags when you post on TikTok.
3) Instagram
Instagram is a photo and video-sharing mobile app perfect for showing off your luxurious leather bags. The app has over 2 billion active users monthly and enables you to post high-quality pictures and videos of your products.
With nearly half of its users being female and 60% between the ages of 18 and 34, why wouldn’t you post your bags on Instagram? Go where your audience is and start engaging regularly on Instagram today.
4) Pinterest
Pinterest is an image-oriented platform for visual discovery. Users can save images on the platform and create boards featuring different products, such as your bags, for a mood board or outfit.
69% of Pinterest users are female, and the platform’s popular interests include fashion, lifestyle, and recipes. You can take advantage of this number and interests and make your bags discoverable on the platform. You can also explore Pinterest’s video functions.
Note that these platforms are just suggestions for social media platforms that can help you maximize your brand’s potential. You will need to understand your demographic and analyze what works before settling on the platforms to use the most.
Start Your Genuine Leather Bag Brand With a Reliable Manufacturer
While it is important to build your brand image on social media, you must get a reliable bag manufacturer who can work with you to maintain the positive reputation you have built on social media. Having unsatisfied customers leave negative reviews about your bag brand on social media could be detrimental to your business. This is why you need a reputable manufacturer who can deliver quality leather bags to you without delay.
For most importers, brand owners, AMAZON sellers, retailers, and wholesalers, Mherder is the preferred choice when seeking a reliable bag manufacturer. With a strong focus on quality, affordability, and timely delivery, Mherder has helped businesses across the globe build a genuine leather bag brand. There are also customization options available, which allow you to create unique products for your brand.
Don’t build a social media reputation that you cannot maintain. Choose a manufacturer that will always maintain quality and fast turnaround time!
Final Thoughts
Marketing your bag brand on social media is a constant process. Do not expect to get all the results immediately after you start. You have to keep at it to see your bag brand get bigger and better in the market.
Ensure you have a viable strategy and keep at it from the start of your social media journey. Keep making adjustments and analyzing your data to improve your social media marketing and make your bag brand successful.
You should also use a manufacturer like Mherder that will provide you with high-quality wholesale leather bags at competitive prices.
